Para los fans de la estética G1, al parecer Hasbro va a licenciar sus modelos G1 a sus partners para que saquen productos con ellos, por el 40 aniversario de la franquicia. O algo así he entendido.
The Transformers 40th Anniversary is coming in 2024, and Hasbro has revealed the Generation 1 (G1) toys will be unleashed to their licensing partners. The company will be giving them 3D model files of the classic action figures to reissue original licensed products. The initiative, driven by original artwork, will be focused on classic and reimagined products. Casey Collins, President of Licensed Consumer Products at Hasbro, shared the following with Toy Book recently:
"We will start the year by celebrating the landmark 40th anniversary of Transformers by providing our licensees with 3D files of the original G1 toys for the first time ever,” Collins says. “With this, our partners will be able to reissue original licensed products and reimagined innovations leveraging the authentic vintage artwork from the G1 toy line and Marvel comics. Pulling it all together, we’re digitally releasing the ‘80s animated TV series soundtrack with an exciting bonus track that taps into nostalgia and re-creates the excitement, tone, and pop culture moments of 1984."
What this means is fans are going to see a lot of classic styled G1 goodies going on shelves. If we note the "reimagined innovations" part of her comments, this suggests there will be opportunities not just for reissues, but all kind of new toy offerings based on G1. This is said to be part of Hasbro's Blueprint 2.0 plan that is focused on more licensing of Hasbro's major properties.
Read the full story on Hasbro's Transformers new product plans now on toybook.com
https://tformers.com/generation-1-g1-toys-unleashed-for-transformers-40th-anniversary-hasbro-reveals/50068/news.html
