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CES 2025: The year of the Windows 11 PC refresh
As we reflect on the innovation and advancements of 2024, we are optimistic about the future and the potential that lies ahead in 2025 and beyond for computing and the Windows PC. 2024 will be remembered as a transformative year when many experience
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Microsoft declares 2025 the year of Windows 11
Slumping market share, unwanted features ... no, it's the consumers who are wrong!
www.theregister.com www.theregister.comCES Microsoft is continuing its push for users to adopt its new software paradigm, declaring 2025 "the year of the Windows 11 PC refresh" and reminding everyone that Windows 10's end-of-support date is just around the corner.
That declaration was made in a blog post today by Microsoft EVP and consumer chief marketing officer Yusuf Mehdi ahead of CES 2025, which opens tomorrow in Las Vegas. Mehdi focused on hyping up all the new AI features that come with OS' updated hardware requirements, and how those specifications also enhance security.
"We believe that Windows 11 is available at a time when the world needs it most – providing advanced AI capabilities and modern security benefits that customers expect in 2025 and beyond," Mehdi said. "As the world moves with us to Windows 11, we will welcome them with new features, enhanced security, improved functionality, and the familiar Windows experience they know and love."
Not that users have much of a choice to move with Microsoft to a Windows 11 world - support for Windows 10 ends on October 14, 2025, after which date the then 10-year-old OS will stop receiving security or feature updates. Mehdi describes this as "helping customers stay protected by moving to modern new PCs," but the marketing speak doesn't necessarily line up with reality.
As we've noted several times in recent months, the adoption of Windows 11 is severely lagging three years on from release. Windows 11's share of the PC OS market even fell in recent months, according to StatCounter, with Windows 10 still present on more than 60 percent of PCs as of the end of 2024.
Canalys analyst Kieren Jessop even told The Register in an earlier interview that it wasn't uncommon for enterprises to "downgrade their newly procured Win11 devices to Win10" because the aging OS was more stable and had greater compatibility with other systems.
Microsoft, meanwhile, continues to tout its Copilot+ branded AI PCs as "the fastest, most intelligent" machines around that "set new benchmarks for speed, intelligence and security," but that hype doesn't match up with user experience, either
